The cosmetics industry is extremely popular with today’s youth. This has been largely helped by the rise in beauty Youtube channels. So how does a business keep up with the youth?
The fact of the matter is, it’s not enough to sell a product the youth enjoy. Social media has made it more important than ever to stay in the good graces of your consumers. Young people also care vastly about the environment and expect the companies they shop from to care too.
This article will walk you through all you need to know about green cosmetics packaging in the cosmetic industry.
Green Cosmetics Packaging Costs Less
That’s right folks, just because you’re going with environmentally friendly packaging doesn’t mean you have to hurt your bottom line. Biodegradable packaging has been proven to reduce electricity, emissions, water usage, and solid waste. That means fewer bills for you to pay.
By using green cosmetic packaging, you’re reducing the number of materials used in the process, which means more money in your pocket.
Earn Their Trust
If you want to catch the eye of youths, environmentally friendly packaging is perfect for you. When a company is using plastic for packaging, they’re sending a clear message to their customers that they care about the environment. The customer will feel compelled to put the package in the recycling when they’re done and feel good for having used your product.
But that’s not all, earning trust means more profit for you. When you establish trust with a consumer — particularly a young consumer — they’re going to keep coming back to you. They’ll tell their friends, family, maybe even make a post on social media, and you’ll soon see more money in your bank.
Check out our “markets served” section for cosmetics for more information.
Feel Good About the Future
The consumers aren’t the only ones who care about saving the environment, you might care too.
Using recyclable cosmetic packaging is a great way to reduce your cosmetic footprint and bring a positive change into the world. You’ll reduce the amount of product that winds up in dangerous landfills, keep down your CO2 emissions, reduce the amount of energy used, and contribute to a system where the materials can be reused.
Not only that, but by adopting green best practices now, you’ll be more equipped to deal with legal changes in the future. The world is getting more green, are you ready for it?
Build Your Brand
If you work in the cosmetic industry, there’s no use denying the fact that your customers are young folks. Young folks these days care about the environment. It’s in the best interest of you, your customers, and your environment to go green.
Once you’ve thought about how you can reduce the costs, earn your customer’s trust, and feel good about the future, you’re well on your way to making your products more sustainable.
For more information on green cosmetics packaging, contact us today.
