As a responsible business owner, you are concerned about the impact your company has on the environment. Consumers too are more conscious about going green, so why not tick that checkbox for them with your eco-friendly packaging. This strategy appeals to your target audience and saves costs in the long-run, thereby guaranteeing favorable returns.
Recyclable cosmetic packaging is not as bulky as they are made from compostable and biodegradable materials. Even the methods adopted to manufacture such packaging conserve natural resources and limit harmful effluents’ discharge into the atmosphere.
In 2018, landfills received over 30 million tons of containers and packaging. The world is looking to become more sustainable, and recyclable cosmetic packaging is one of the leading solutions. That’s what we’ll be taking a look at today. Here are 5 reasons your company should consider recyclable cosmetic packaging.
Is transition in packaging the way forward?
Your products’ responsible packaging conveys to your end-users that your company promotes an ethical approach above all else. When old packaging is creatively remodeled while respecting our environment, it gives your company a competitive edge. Sustainable solutions that facilitate recycling and easy disposal are what impress modern-day consumers.
While considering eco packaging for cosmetics, look at it from an aesthetic and practical perspective. Beauty products stand out when packaged attractively, yet; you need to make sure your suppliers are not burdened with storage concerns. As your brand offerings undergo a refreshing change in look, it gives you the liberty to market them innovatively.
What is Recyclable Cosmetic Packaging?
The cosmetics industry is notorious for producing plastic packaging that ends up in landfills as unrecyclable waste. Almost 8 billion units of plastic products were made for beauty and cosmetic products in 2020.
Recyclable cosmetic packaging has since become a popular solution to reducing this waste. Examples of this practice include L’Oreal’s paper-based bottles or Unilever’s black plastic bottles that can be recycled.
Compelling reasons to make the shift
Your cosmetic business must consider sustainable packaging and enumerated here are five reasons to back this statement:
1. Reflects corporate social responsibility
When you focus on responsible initiatives, it indicates your keenness to effectively enhance the environment rather than destroy it. Only then can your company earn its title of being a trusted venture that adds value to society.
More and more customers look at whether companies are taking initiatives towards greater social responsibilities. A common measuring stick is whether a company is trying to reduce its negative impact on the environment.
“Going green” isn’t a popular trend. It’s a crucial determinant that customers choose when making a purchase. Thus, recyclable cosmetic packaging helps you attract loyal and trusting customers.
Ensure your business plays a significant part in transitioning the retail industry to become a sustainable sector. This approach encourages distributors and suppliers to take notice and motivates them to promote your product offerings.
2. Retailers demand sustainability to meet customer expectations
It’s not just the customers who want eco-friendly packaging. Retailers want to stock their stores with sustainable products as well.
To market your merchandise, you are dependent on retailers who have a pulse on consumer expectations. When your eco packaging for cosmetics highlights the steps to recycle each piece, it eases your consumers’ burden to figure it out.
End users place their trust in a specific retail outlet for their cosmetic provisions more when they relate to their forward-thinking approach.
3. Decreases carbon footprint
Your carbon footprint measures the total greenhouse gas emissions produced by your company. It’s a common way of judging a company’s environmental sustainability.
The emission of greenhouse gases brings on natural disasters and contributes to global warming. Your business operations can minimize its impact on the environment by resorting to eco-friendly cosmetic packaging suppliers.
The latter is made from responsibly sourced materials and mass-produced while keeping wastage and pollutants to the bare minimum. Petro Packaging lessens ocean plastic contamination as your customers can recycle their plastic containers once through with them.
When you use such viable options to package your cosmetics, your business also decreases its carbon footprint.
4. Optimizes business operations
Investing in recyclable cosmetic packaging also benefits your overall efficiency. Because of the prevalence of sustainable packaging, your company can reuse different materials to optimize efficiency.
It helps you save money on transportation and packaging overall. Recyclable cosmetic packaging is less bulky and lighter, which takes up less space and becomes more affordable to ship.
Sturdy and recyclable casings provide a protective shield to your commodities and can withstand long journeys from plant to end-user. Increased sustainability implies long-term savings for your business and improved operational efficiency.
5. Expands client base
Customers are keenly aware of the impact their purchasing habits have on the environment. Many are willing to forgo a few extra dollars to make a more sustainable decision.
Using recyclable cosmetic packaging makes your brand more visible to earth-conscious consumers. Committing to a more sustainable model improves your overall brand image and helps you appeal to more customers. They are willing to support your business even if they have to shell out a few extra bucks.
These informed customers are attracted to a more significant cause for which they are willing to shift loyalties. As long as your brand appears more promising on the green front and continues to deliver quality, your client base will only expand.
Reduce, reuse and recycle
Only non-toxic material is safe to reuse and recycle; hence, worthy of circulating. Being open to sustainable packaging solutions without compromising on the functionality of your product is vital. When consumers can reuse the emptied container by refilling it, only a portion of the packaging is replaced instead of the entire thing.
The increased awareness of overflowing landfills and polluted oceans is compelling consumers to support products that offer sustainable options. They are eager to connect with brands that are actively part of the solution to this alarmingly rising problem. Clean packaging stands out on retail shelves lined with fancy yet, single-use tubes and bottles.
Need for sustainable, recyclable cosmetic packaging goals
- To comply with relevant regulations and subsequently exceed them
- To prove your company’s commitment towards saving the planet
- To eliminate the risk of losing your social license
- To anticipate changes in a competitive market
The deterioration of our environment has reached alarming levels. Everyone needs to be sensitive to the fact that your health is also at risk, along with the ecology. Unless your business produces and packages more responsibly, you will lose out on creating unique competitive advantages within the cosmetic industry.
It is advisable to embrace best practices by resorting to innovative and sustainable packaging designs. By doing so, you are leveraging your brand power to bring about a welcome shift in consumer behavior. Moreover, it makes your company a trendsetter and encourages other industries to follow suit.
Drive the packaging revolution
A circular economy restores rather than discards by valuing all material, including plastic. Working in unison ensures that even a commodity like plastic is kept out of landfills.
Eco packaging for cosmetics designed by reputed manufacturers is created with the following principles:
- Rethinking design elements and focusing on the use of better plastic
- Driving systemic change to boost a circular economy
- Promoting infrastructure for collection and recycling of waste materials
- Educating consumers on proper disposal methods
- Creating awareness about collection facilities
- Applying innovative methods to lead by example
Aspire to be a positive influencer but also focus on the implementation of your sustainable packaging goals.
Create a favorable impact by partnering with a renowned plastics brand that offers a comprehensive selection of recyclable packaging. When you know your service provider is committed to serving your best interests, you can together bring about a revolutionary green change.
Leverage Recyclable Packaging for Cosmetics Today
Using plastic packaging doesn’t mean you have to ignore your carbon footprint. Use this article to help your company decide whether recyclable cosmetic packaging is the right move for the organization.
Looking for reliable custom plastic solutions? Contact us today and we can get you started with a free consultation!