If you’re new to selling goods, the packaging might not be too high on your priority list. Those who’ve been in the business for a long time, however, understand just how important it is.
There are plenty of options when it comes to types of packaging. Your choice will play a large part in how your brand presents itself to customers. It also serves to protect your products, and if you sell anything fragile, this is incredibly important.
Plastic is one of the most popular packaging solutions worldwide. There’s more than one advantage of plastic packaging, and we’ll go over some of these in this guide. Keep reading for more.
Durability
There are different types of plastic available, and some can be incredibly strong. This means that it will be far less susceptible to damage than other options like cardboard.
When shipping a product, there’s always a risk of damage. Durable packaging will protect the product inside to ensure customers always get their orders in a good state.
It’s worth noting that even if a product is undamaged, damaged packaging doesn’t look good to an end user. If you opt for other packaging options and it turns up ripped, dented, or beat up, it will result in lower satisfaction. This can be an issue even if the product itself is perfectly fine.
Weight
A lot of durable materials tend to be quite heavy, but this isn’t the case with plastics. It’s one of the more lightweight packaging options available.
This is a major advantage when it comes to shipping. Reduced weight means better fuel efficiency, regardless of whether items are being transported by road, sea, or air. With lower fuel usage, transport costs will naturally be lower.
On top of this, less fuel used means reduced impact on the environment. Sustainability has become incredibly important these days, so a lot of businesses are looking for ways to move in this direction. You could even highlight your use of lightweight materials in marketing content that you produce to show people that your company is working to be more eco-friendly.
Sustainability
Many people avoid plastic packaging because it’s associated with environmental damage. In reality, some of the characteristics of plastics actually mean the opposite is true.
For example, plastic is very resistant to corrosion. This makes it a very resource-efficient material.
These days, plastics are among the most widely recycled materials in the world. As long as customers are disposing of packaging properly, it can prove to be very sustainable. It’s a good idea to encourage your customers to recycle packaging instead of just throwing it in the trash.
Versatility
Some companies require very simple packaging. In many cases, a standard box will do. This may not be the case for you, however, and if you need something a bit more complex, plastic is one of the best choices.
It’s an incredibly versatile material, making it perfect for all kinds of business packaging. Manufacturing custom plastic packaging is often more viable than doing the same with other materials.
At Petro Packaging Company, we offer a range of solutions. If we don’t have something suitable, we can fulfill custom orders to find the perfect solution for you. Just let us know your packaging needs and we can get to work.
Impact Resistance
Alongside the durability of plastic packaging, its impact resistance also offers a good level of protection. It’s not uncommon for goods to be dropped during the shipping transit. Sometimes, they’re simply handled poorly, and this can lead to damage.
Good impact resistance will help protect goods if anything falls or is dropped. Less durable materials like cardboard won’t be able to protect your products so well.
This is especially important if you have fragile products. If anything turns up broken, your business will be responsible for replacing it. The more this happens, the more it will eat into your profits, so ensuring your packaging protects everything you ship is a very good idea.
Compactness
Throughout the entire process, from manufacturing to delivering products, efficiency is key. By using plastic, you can ensure all packaging is compact while still being suitable.
Having compact packaging means that you can ship more goods at the same time. In the same way as reducing weight, this will help with fuel efficiency.
The result is that you won’t need so many vehicles to ship your customer orders. This can help to reduce your carbon footprint, and over time this will add up to have quite a significant impact.
Cost-Effectiveness
All of the benefits above can be appealing, but some will only apply to certain businesses. One benefit that’s a major factor for every business, however, is the cost-effectiveness of using plastic packaging.
This is one of the main reasons plastic is so popular, as it’s generally significantly cheaper than other solutions. The weight makes shipping cheaper due to the need for fewer vehicles. Transport of used packaging to recycling plants will be more cost-efficient and eco-friendly.
It’s also worth noting that it takes less energy to recycle plastic than it does other materials. This further saves on costs down the line and helps contribute to sustainability.
Long-Lasting
Some companies have products in storage for a long time before selling them or shipping them to customers. If this is the case for your business, you want to ensure there are no issues with keeping items stored away.
Plastic packaging takes a lot longer to degrade than other packaging materials. Cardboard, for example, can deteriorate and get weaker – especially if it’s exposed to any external factors such as moisture. With anything in plastic packaging, you can store it away until you need it and won’t have to worry about the state it may end up in.
Taking Advantage of Plastic Packaging
For a lot of companies, the most important advantage of plastic packaging is that it’s cost-effective. With that in mind, it’s also durable, lightweight, versatile, sustainable, and long-lasting, making it a great packaging solution.
Petro Packaging Company can provide high-quality custom packaging for your goods. If we don’t have what you need in stock, we can custom-manufacture something ideal. Take a look at what we have available today.
